Social Media Channels are a great way to market your business and position you as a leader in your industry. People will tell you that Social Media is free, but this is not the case. Keeping all your Social Media platforms up to date, takes time. And time is money!

Social Media Management Tools are a great way for you to utilize your time more effectively and therefore, save money.

I use the following Social Media Management Tools to help me manage my time online more effectively:

Buffer is a well-established social media management platform. It has several good features – publishing with queue, engagement, analytics, and team features. It integrates with Facebook, Twitter, Instagram, Pinterest, Google+, and LinkedIn. You can link 3 Social Media platforms for free. I use Buffer to once a week to schedule all my daily inspirational quotes.

HootSuite has probably been around the longest (since 2008). It has all the various applications that you need and some robust content features as well – content curation, organization, scheduling, RSS integration. I use HootSuite to schedule upcoming events and tweets. You can link up to 3 Social Media Platforms for free.

Crowdfire was created to give Twitter users a more efficient way of managing their accounts. Built with the initial aim to answer the oft-asked question, “Who unfollowed me on Twitter?”, Crowdfire has now matured into a holistic friend management platform. I use Crowdfire to manage my followers and inactive followers on Twitter.

TweetDeck offers a more convenient Twitter experience by letting you view multiple timelines in one easy interface. It includes a host of advanced features to help get the most of Twitter: Manage multiple Twitter accounts, schedule Tweets for posting in the future, build Tweet collections, and more. I love the dashboard as you get a Birdseye view of what is happening on your twitter account(s). A handy tip is to create a column using a keyword for misspelt versions of your company name. This way you will not miss out on a tweet!

Canva: Not very creative and don’t have money to employ a graphic designer? Then Canva is for you! With Canva you can easily create beautiful designs and documents. Use Canva’s drag-and-drop feature and professional layouts to design consistently stunning graphics. I just love Canva! I create all my Social Media images on this easy-to-use platform.

I trust these tools will help you add value on your Social Media platforms.

Please share your favourite tools! I would love to check them out.

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